Intelectual property – Bufete Soriano

Introduction

Innovation and creativity are what trigger economic growth and culture in our times. Our everyday life is constantly surprised by increasingly disruptive technology and our habits are influenced by aesthetic preferences of the products and services we consume.

Technology is indispensable, art seduces us and we rely on the reputation of brands.

Behind all this are patents, industrial designs, trademarks and copyrights, protecting proprietary rights righteously recognized for those who have made an effort to innovate, to create. These are assets that constitute the basis of the economy in the fourth industrial revolution and the cornerstone for the success of numerous companies.

Intellectual property deals with the protection, administration and defense of all these rights, and we at Bufete Soriano ® are experts in this field.

INTELECTUAL PROPERTY

Why us?

We are known for the passion and commitment we bring to matters brought before us as well as for the highly personal attention of our services. We also believe in keeping in constant assertive communication with our clients.

Our years of practice in the field of intellectual property have given us important experience after having litigated very delicate high-risk cases. We have defended renowned companies and trademarks in domestically and internationally transcendent matters but we make the same effort and attach the same importance to all our cases and clients, no matter what the size.

We also have a reliable foreign network of colleagues to handle trademark and patent portfolios around the world. This allows us to create global protection strategies, making for a more efficient management for our clients through one sole contact.

All the aforementioned along with our philosophy of constant improvement and professional development has made us a highly reliable firm. This formula has enabled us to produce tangible results in benefit of our clients, building the axis of strategic value we offer.

Sergio Arturo
Soriano Lozano

sasoriano@bufetesoriano.com
linkedin.com/in/bufetesoriano

Partner

Attorney-at-law, graduated with honorable mention from Instituto Tecnológico y de Estudios Superiores de Occidente (ITESO, with the thesis: “Violation of the principle of constitutional supremacy in relation to the appeal for review in contentious-administrative matters” (1998-2002).

Holds a Master’s degree from the University of Exeter, England, in International and Comparative Public Law (LL.M.) (2003-2004), with the thesis “Article 6(1) of the European Convention on Human Rights and proceedings for the determination of a tax liability”.

Active member of the Mexican Association for the Protection of Intellectual Property, A.C. (AMPPI), from 2013 to the present.

Active member of the National Association of Corporate Lawyers of Jalisco, A.C. (ANADE Jalisco Section), being the Head of the Intellectual Property Committee of said Association during the 2024-2025 biennium, in which he coordinates the Intellectual Property Module of the Diploma for the Corporate Lawyer, among other academic and updating events.

Guest speaker at various specialized sections of the National Chamber of Commerce of Guadalajara, the Mexican Bar Association (Jalisco Chapter), and the College of Notaries of the State of Jalisco, among other institutions, addressing issues related to intellectual property.

He has over 25 years of experience in legal practice, focusing on intellectual property since 2005, and is a founding partner of Bufete Soriano ® Intellectual Property, a firm specialized in this field.

As a lawyer for both national and international companies, he has specialized in various areas, including in trademark litigation, patent infringement and nullity, protection of industrial secrets and famous trademarks, management of intellectual property portfolios in Mexico and abroad, as well as providing in strategic preventive advice. Some of his successfully defended litigation cases have resulted in precedents established by the Judicial Power of the Federation.

Alexa Fernanda Jordán Cabrera

ajordan@bufetesoriano.com
linkedin.com/in/alexa-jordan-cabrera/

Lawyer

Graduated with a Law degree from the Faculty of Law of the University of Colima in December 2020.

Currently pursuing a Master’s Degree in Information and Communication Technology Law at INFOTEC, a research center specializing in the development of information and communication technologies, since August 2022. She is in the process of preparing her thesis entitled «Trademark Conflicts on Social Networks: A Manual of Best Practices for the Use of Trademarks on Social Networks,» in which she analyzes the regulation of trademarks on digital platforms, with a particular focus on the Federal Law for the Protection of Industrial Property in Mexico and the management of infringements on networks such as Facebook and Instagram.

She has several years of experience in the field of intellectual property, providing advice on the protection and maintenance of trademark rights, executing preventive and corrective actions, and developing legal strategies for the defense of intellectual property rights. She has worked on identifying and combating infringements of intellectual property rights in digital environments, achieving effective results for the firm’s clients.

Her professional goal is to further specialize in the field of industrial property and digital law, thereby contributing to the enhancement of companies’ intangible assets.

Marco Antonio Velázquez Curiel

mvelazquez@bufetesoriano.com
linkedin.com/in/marco-velázquez-5772ab210/

Intellectual Property Intern

Currently he is a Bachelor of Law student at Universidad Panamericana, Guadalajara Campus, in tenth semester (2020-2025). In the process of graduating with the thesis titled «The Impact of Generative Artificial Intelligence on the Creation of Film Scripts in Mexico from a Copyright Perspective.»

Intern in Intellectual Property at Bufete Soriano ® Intellectual Property, he is responsible for monitoring distinctive signs and ensuring their maintenance through declarations of use and renewals. His role also involves drafting and preparing documents, reports, and responses for both clients and the Mexican Institute of Industrial Property (IMPI), ensuring the accurate submission of applications and official communications.

He has a keen interest in studying the regulatory legal framework for the protection of artistic works, the property rights of creators, and the relationship between innovation and Intellectual Property. Through his academic training, he has developed a solid understanding of subjects such as Copyright and Trademark Law, analyzing mechanisms for the protection of artistic creations and legal strategies for safeguarding artists’ assets, with a particular focus on cinematography.

Throughout his internship, he has collaborated in various areas of law, gaining experience in the preparation of legal documents, regulatory analysis, and legal advice across different subjects, with a specialization in Intellectual Property. This experience has allowed him to enhance his research and legal argumentation skills, as well as to deepen his understanding of the subject and its impact on both cultural and business spheres.

Services

Trademarks

Whether dealing with the most traditional concept of a trademark or novel trademarks with sound, smell or the trade dress of a business, trademarks continue to be the most powerful tool with which a business can create a connection with consumers, gain their trust and therefore sell its products or services, making them a consumer favorite.

We at Bufete Soriano ® Intellectual Property have vast experience in protecting and auditing trademarks and portfolios of all kinds of distinctive symbols, both domestically and abroad.

Our profile and preparation also give us a degree of solvency and a solid reputation in litigations dealing with these kinds of rights that we defend vigorously on behalf of our clients.

Patents and industrial designs

We couldn’t have imagined the technological progress – the fruit of knowledge acquired over the centuries – without a valuable system of awards and scientific disclosure that patents have given us.

It would also be hard to conceive of a world without legal mechanisms to protect and defend the aesthetic side of products, i.e. their shape, colors and general appearance, all of which play an essential role in commercial success.

We at Bufete Soriano ® Intellectual Property have experience with important successful cases in the fields of patents, industrial design and other legal alternatives (such as utility patents), enabling us to plan protection strategies at the domestic as well as international sphere.

For further information about our services, take a look at the following brochure explaining these kinds of legal alternatives.

Intellectual Property Litigation

Not unlike other kinds of property, trademarks, patents and industrial designs may be exposed to illegal conduct; they may be appropriated or used unlawfully by a competitor or affected by unfair competition in its many shapes and forms. There may also be involuntary violations of third party rights, and all the above cases require the necessary attention of specialists.

In some cases an intelligent negotiation strategy may suffice. Nevertheless, in many other cases, restitution of violated rights may only be achieved through energetic litigation.

We at Bufete Soriano ® Intellectual Property are experts in these kinds of litigation. We have accumulated experience and have won in these matters at court. We have even set legal precedent used as guidelines for judgments in other similar cases throughout the country.

Introduction